THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO • BLACKSMITH • THE PRODUCT LAUNCH STUDIO
Carmex — Does The Job
Lip care is a wall of sameness. Every brand blurs into soft lighting and vague wellness promises.
Carmex — a legacy brand with real equity — risked becoming wallpaper: recognized but not felt. The business objective was clear: reintroduce the full lineup in a way that protects market share and keeps Carmex top-of-mind at shelf. Three SKU lines. Three different jobs. One rallying cry: Carmex Does The Job. We built a campaign in total commitment to brand yellow, gave each product its moment, then armed the team with versioned assets ready to run across retail and paid. The work tested strong in market. They came back the next year.
Client: Carmex Industry: CPG / Lip Care
Objective: Defend market share, reintroduce full product lineup
Pod: 3x Launcher + 3x Versioning
Deliverables: 3 hero films (45–60s), cutdowns (:30, :15), full ratio coverage (1:1, 4:5, 9:16, 16:9)
Outcome: Tested strong in market. Client returned the following year.
