WHAT YOU GET

How Oura went from a Kickstarter nobody noticed to an $11B brand

The 5 creative systems running simultaneously behind every Oura launch

What your next launch is missing and how to close the gap

FREE BREAKDOWN By christian johansson, BLACKSMITH
FREE BREAKDOWN
By christian johansson, BLACKSMITH

From Kickstarter to $11B. Inside the Oura Ring 5 launch machine.

From Kickstarter to $11B. Inside the Oura Ring 5 launch machine.

From Kickstarter to $11B. Inside the Oura Ring 5 launch machine.

Oura is launching Ring 5 today. We broke down every creative asset they shipped — the hero films, the animated loops, the Meta ads, the scrollytelling website. Here's what's inside the machine, and what any brand can learn from it.

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