• DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO • DEFY INDIFFERENCE • THE PRODUCT LAUNCH STUDIO

BLACKSMITH

THE CASES

THE

POD

SOON

BOOK A POD
1 slot left in
June

BLACKSMITH

CASES

BOOK A POD
1 slot left in
June
THE PRODUCT LAUNCH STUDIO

Indifference Defiant Creative Pods.

Indifference Defiant Creative Pods.

We take 5 weeks so drift won't have time to find us.
No bloated communications just focused good work.
The creatives behind Keurig, Meta and hims & hers.

THE PROBLEM

Indifference is your enemy.

It's a new day. Products are competing harder than ever for attention. New brands arrive daily. And the market's threshold for caring is razor thin. In that compression, a product launch can't be left to chance.

Generic creative, PowerPoints posing as product reveals, and launch assets that play the part — yet land with a shrug. Your ambitious brand slowly dissipates. We call it The Indifference Trap. It's where ambitious products go to die in peace.

WHY IT KEEPS HAPPENING

The system you're supposed to lean on is broken.

01

Big agencies,
focused on 10 accounts.

Scattered focus and weeks in the double-digits to deliver. By the time anything ships, your moment has already passed.

02

In-house teams,
already running at full speed.

The work stays internal with people who are already underwater. Without meaning to, your launch goes beige.

03

AI shops
chasing a quick buck.

New outfits run by people who've never made a thing that mattered. No taste, no point of view, no understanding of why a launch lives or dies.

01

Big agencies,
focused on 10 accounts.

Scattered focus and weeks in the double-digits to deliver. By the time anything ships, your moment has already passed.

02

In-house teams,
already running at full speed.

The work stays internal with people who are already underwater. Without meaning to, your launch goes beige.

03

AI shops
chasing a quick buck.

New outfits run by people who've never made a thing that mattered. No taste, no point of view, no understanding of why a launch lives or dies.

introducing

The 5 Week Launch Pod.

We assemble a pod of world-class creatives with one clear mission: launch your product into the market like a double shot of espresso. We map your category to identify sameness, then deliver a creative direction your audience can't dismiss.

WHAT'S IN THE POD

A full launch arsenal. Built in sequence. Built to convert.

01 — :60 HERO LAUNCH FILM

A 60-second film designed to make your market feel before they understand. The piece that carries the launch on its shoulders.

03 — :30 EXPLAINER

The launch video creates demand.
The explainer converts it.
Mid-funnel work that goes deeper
without putting anyone to sleep.

02 — :30 + :15 CUTDOWNS

The 60sec becomes a :30 sec or a :15 sec.
Cut for every channel on day one.

04 — KEY VISUALS + LOOPS

3 key visuals and 3 product video loops.
Stills and motion that work on a billboard,
a deck, a homepage, a press kit.
One language for every touchpoint.

01 — :60 HERO LAUNCH FILM

A 60-second film designed to make your market feel before they understand.

The piece that carries the launch on its shoulders.

02 — :30 + :15 CUTDOWNS

The 60sec becomes
a :30 sec or a :15 sec.

Cut for every channel on day one.

03 — :30 EXPLAINER

The launch video creates demand.
The explainer converts it.

Mid-funnel work that goes deeper
without putting anyone to sleep.

04 — KEY VISUALS + LOOPS

3 key visuals and 3 product video loops. Stills and motion that work on a billboard, a deck, a homepage, a press kit.

One language for every touchpoint.

HOW IT WORKS

5 weeks. No drift.
One launch worth showing up for.

Phase 1
Week 1
Script + Style Discovery
Phase 2
Weeks 2-4
Hero Production
Phase 3
Week 5
Versioning + Launch
Phase 1
Week 1
Script + Style Discovery
Phase 2
Weeks 2-4
Hero Production
Phase 3
Week 5
Versioning + Launch
WHY THE POD IS DIFFERENT

A controlled burst of focus, clarity, and force.

5 WEEKS, NO DRIFT

Compressed timelines protect the work. No room for dilution, committee creep, or slow death by feedback rounds.

SENIOR CREATIVES ONLY

Every pod is led by people who've made work for brands where forgettable wasn't an option. No juniors learning on your launch.

ONE LAUNCH, ONE TEAM, FULL FOCUS

We don't juggle ten clients at once. Your pod is locked in on your moment. Your launch is the work for the month.

5 WEEKS, NO DRIFT

Compressed timelines protect the work. No room for dilution, committee creep, or slow death by feedback rounds.

SENIOR CREATIVES ONLY

Every pod is led by people who've made work for brands where forgettable wasn't an option. No juniors learning on your launch.

ONE LAUNCH, ONE TEAM, FULL FOCUS

We don't juggle ten clients at once. Your pod is locked in on your moment. Your launch is the work for the month.

This works

Teams who launched with us walked away with leverage.

Keurig - Drinkworks

Keurig - Drinkworks

Nurish - Nature Made

Nurish - Nature Made

Owls Brew

Owls Brew

Keurig - Drinkworks

Keurig - Drinkworks

Nurish - Nature Made

Nurish - Nature Made

Owls Brew

Owls Brew
THREE WAYS IN

Three pods.
Pick the one your
launch deserves.

Three packets. One pod.
Pick the one your launch deserves.

PLANT THE FLAG
$30K / 5 WEEKS

1x :40 hero video.
1x :15 cutdown.
3x key product visuals.

Ratios for TV and all digital use cases included.

Human voiceover + music.

Best for first launches, single-product brands.

OWN THE NARRATIVE
$50K / 7 WEEKS

1x :45–:60 hero video.
1x :15 hero cutdown.
1x :30 explainer video.
3x :6 product loops.
3x key product visuals.

Ratios for TV and all digital usecases included.

Human voiceover + music.

Best for complex products,
new categories and crowded markets.

WIN THE LAUNCH
$80K / 10 WEEKS

Everything in
Own the Narrative.

Plus a 30-day War Room post-launch.

New cutdowns, updated hero, fresh versions.

Whatever you need to win, we build it.

Best for high-stakes launches, multi-channel, retail partners.

PLANT THE FLAG
$30K / 5 WEEKS

1x :40 hero video.
1x :15 cutdown.
3x key product visuals.

Ratios for TV and all digital use cases included.

Human voiceover + music.

Best for first launches, single-product brands.

OWN THE NARRATIVE
$50K / 7 WEEKS

1x :45–:60 hero video.
1x :15 hero cutdown.
1x :30 explainer video.
3x :6 product loops.
3x key product visuals.

Ratios for TV and all digital usecases included.

Human voiceover + music.

Best for complex products,
new categories and crowded markets.

WIN THE LAUNCH
$80K / 10 WEEKS

Everything in
Own the Narrative.

Plus a 30-day War Room post-launch.

New cutdowns, updated hero, fresh versions.

Whatever you need to win, we build it.

Best for high-stakes launches, multi-channel, retail partners.

QUESTIONS

The 11 things people always ask first.

How is a pod different from hiring an agency?
How is a pod different from hiring an agency?
Do we need to have a script ready before we start
Do we need to have a script ready before we start
We don't have 3D renders or marketing-ready product visuals. Is that a problem?
We don't have 3D renders or marketing-ready product visuals. Is that a problem?
What if we don't like the creative direction?
What if we don't like the creative direction?
We have a small internal team. Won't this create more work for us?
We have a small internal team. Won't this create more work for us?
We don't have a media buyer or distribution plan yet.
We don't have a media buyer or distribution plan yet.
How do we know this will work for our category? You haven't worked in our industry before.
How do we know this will work for our category? You haven't worked in our industry before.
Can't we just do this with AI tools ourselves?
Can't we just do this with AI tools ourselves?
What happens after the pod is done? What if we need changes?
What happens after the pod is done? What if we need changes?
We've been burned by agencies before. How do we know this is different?
We've been burned by agencies before. How do we know this is different?
Is $30K your minimum? What if our budget is lower?
Is $30K your minimum? What if our budget is lower?
ONE ASK

Forge your big reveal with us.

Forge your big reveal with us.

Book a 20-minute call. We'll look at what you're launching, where the silence might come from, and whether the Pod is the right shape for the job.

Book a 20-minute call.

We'll look at what you're launching, where the silence might come from, and whether the Pod is the right shape for the job.

BLACKSMITH