A thousand booths all claiming the future is here, but most of it lands with a shrug.

Meta had something different. A suite of VR work tools built with third-party developers. Collaboration apps. Virtual workspaces. 3D design environments. Real tools for real work. But the footage they had felt disconnected. Standalone demos. No throughline. Nothing that made you feel like this was already happening.

We call this The Indifference Trap. When the work is real but the presentation makes people think it's still five years away.

So we built a 60-second hero film for CES. We took their existing footage and placed it inside a 3D environment we designed from scratch. A virtual space that made the content feel native to VR. Not a product demo. A world.

The message was simple: this is not the future. This is now.

The film anchored Meta's booth presence at CES. In a sea of vaporware and concept reels, it made the work tools feel tangible. Present tense. Ready to use.

The future of work, made to feel like it's already here.