Nature Made had built decades of trust in vitamins. But trust wasn't the problem. They launched Nurish, a personalized vitamin subscription tailored to your body, your lifestyle, your name literally printed on the packet. And nobody was going to notice if it launched looking like everything else on the shelf.

That was the real enemy. Not the competition. The vitamin aisle itself. An ocean of sameness. White bottles, green labels, the same stock-photo jogger on every brand. Launching into that without a distinct point of view meant getting ignored on arrival.

So we refused to play by the category's rules. No lifestyle footage. No lab coats (except for on our little cute scientist characters). We built an entirely illustrated world, abstract 2D characters constructed from pill shapes and capsules, as if the vitamins themselves had come to life. It was weird enough to stop a scroll and clear enough to land the idea stat.

We wrote and produced four films. The overwhelmed shopper. The yogi. The personalized quiz. The brand promise. Every frame came back to one thing: these vitamins are yours. Not a feature. The entire point.

Full scope. Four launch films that gave Nourish a visual identity the supplement category had never seen.

Science just got personal.