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Spiked Pop By Owl's Brew.
Spiked Pop lives in a weird gap.
The beverage aisle is bloated with spiked seltzers and RTD cocktails all chasing the same drinker. But there's a generation that got skipped. The ones who grew up on functional soda. Now they're of drinking age. And nobody built anything for them. Owl's Brew did. Spiked Pop. Hard soda. 4.8% ABV.
The product made sense. The room didn't.
When Owl's Brew walked into wholesaler meetings, buyers kept hitting the same wall. Where does this live? Is it alcohol? Is it soda? When positioning lives between categories, buyers freeze. And nothing kills deals faster than confusion. So we built a 60-second hero film designed to close that gap before the pitch even started. AI-generated imagery and motion let us capture the product's world fast and without a bloated budget.
The story was dead simple: Gen Z grew up on functional soda. Spiked Pop is their next step.
The shift was immediate. Wholesalers stopped squinting. They started asking about cases. Meetings that used to stall started closing in one. Spiked Pop found its shelf. And the gap closed behind it.
Client: Owl's Brew
Product: Spike Pop (spiked soda, 4.8% ABV)
Industry: CPG / Beverage / Alcohol
Objective: Sales tool for wholesaler meetings — clarify positioning, accelerate alignment
Pod: Launcher
Deliverables: 1 hero film (60s), full library of AI-generated stills
Outcome: Positioning clarity in the room. Sales friction disappeared. Wholesaler alignment that previously took multiple meetings began closing in one.
