Oura started as a Kickstarter campaign in Finland that almost nobody noticed. Today they're worth $11 billion — and they're launching Ring 5 right now. Their product launches run five distinct creative systems simultaneously. Here's how they got there, and what's inside the machine.

Lightfield is an AI-native CRM built for early-stage founders and GTM teams. It launched publicly in November 2025 after roughly a year of quiet development. This is a breakdown of that launch.

She already knows what she's doing. The ambition has been there since the beginning. It isn't the thing that needs fixing. What gets in the way is everything else.

Product films fail all the time. Some in less than 3 seconds. Here's the framework we use at Blacksmith to build launch films that grab attention, create desire, and make audiences remember.